Most people know about the affect of snow on many Tahoe locals bank accounts.

Sierra Sun
Snow kick-starts winter economy
By Greyson Howard

Snow arrived just in time for many local businesses last week.

The end-of-the-week storm that blanketed the Truckee-Tahoe area with 2 or 3 feet of snow was a welcome sight, say those still nervous over last winter’s meager snowfall.

“Snow is huge here; it can make or break you,” said President Stefanie Olivieri of the Truckee Downtown Merchants Association. “This snow came just in time, and it will make a huge difference in the financial picture of our community.”
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